Consumer Goods E-commerce

How Avery runs its entire creator program without spreadsheets, legal bottlenecks, or chasing invoices.

10–20 hours saved on creator sourcing per cycle
Payments now instant, replacing a 3–6 month legacy process
1 campaign executed end-to-end on Collabstr
Discovery, contracts, communication, delivery, and payment — one platform

Overview

1

Platform

- - - - ->

10–20 hrs

Saved on creator sourcing per cycle

3–6 mo. → instant

Creator payment turnaround time

1 campaign

Executed end-to-end on Collabstr

Zero

Legal reviews required for standard creator collaborations

About the brand

A household name for labels, stickers, and custom printing

Avery is one of the most recognized brands in labels, stickers, binders, and office organization products. Their product range spans from household label sheets to professional custom printing — used by small business owners, crafters, teachers, and organizers worldwide.

Creator marketing is a natural fit: their products show up organically in the content of makers, organizers, and small business owners. The challenge was building a program that could find and work with those niche creators efficiently, at scale, without overwhelming a lean social team.

Industry: Consumer goods / office & organization · Team: Social media, marketing

Before Collabstr

Reactive, fragmented, and bottlenecked by legal and finance

Before Collabstr, Avery's social team was fielding 20 or more unsolicited creator DMs every day — most of them irrelevant or misaligned with the brand. There was no structured way to find and evaluate niche creators proactively. The team was reactive by necessity, not by choice.

When a collaboration did come together, execution was fragmented. Contracts required legal review. Payments went through purchase orders and finance approval — a process that could take up to six months. Every stage lived in a different tool, with coordination happening across emails and spreadsheets.

"The quality of creators we find on Collabstr is significantly higher than what we get from native platform programs, or other UGC channels. The vetting process makes a real difference."

AV

Social Media Team, Avery

How Avery uses Collabstr

One place for every stage — from finding the right creator to getting them paid.

Collabstr gave Avery's social team a single place to run every stage of their creator program. The team searches by niche to find small business owners, organizers, and makers who naturally use Avery products — quality candidates from the start, not sifted from hundreds of cold DMs.

🔍

Niche discovery

Search by niche to surface small business owners, organizers, and makers. Every creator on Collabstr is vetted — quality candidates from the start.

⚡

End-to-end workflow

Contracts on-platform. Automated reminders. Direct communication. Content reviewed and approved without switching between tools. Currently 3–4 active collaborations per cycle.

💳

Payments in days

What previously required legal review, purchase orders, and weeks of back-and-forth now processes in days. No separate invoicing. No finance bottleneck.

"Collabstr makes it so much easier to get creators paid and keep the program moving. It has completely changed how quickly we can operate."

Social Media Team, Avery

Results

Operational

10–20 hours saved On creator sourcing per cycle, freed from manual discovery and outreach
3–6 months → instant Creator payment turnaround time, with no purchase orders or legal review required
1 campaign end-to-end Executed entirely on Collabstr — discovery, contracts, communication, delivery, and payment
Proactive, not reactive Team shifted from fielding 20+ unsolicited daily DMs to structured search and direct hire

Content & quality

Higher creator quality Vetted creators on Collabstr outperform native platform programs and other UGC channels
Reduced coordination overhead Automated reminders and on-platform communication across all active campaigns
Niche precision Search by niche surfaces small business owners, organizers, and makers who naturally feature Avery products
No tool switching Contracts, communication, content review, and payment all handled inside Collabstr

What comes next

Avery's social team is now on Collabstr's Premium plan, unlocking AI campaign posting and inbound creator applications. This adds a discovery layer on top of their direct hire workflow — more ways to source niche creators, without adding headcount or overhead.

"I am excited to post our first campaign and see who applies. The platform has already made our existing workflow so much easier. I want to see what we can do when creators are coming to us."

L

Larissa, Social Media Team, Avery

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